social media analytics and sentiment analysis

Social Media Analytics Impact

Right About Trump. Right About Brexit. How? In June of 2016, a small social media monitoring company predicted that voters in the United Kingdom would vote to leave the European Union — even though most conventional polls said otherwise. Five months later this same company predicted a Donald Trump victory in the U.S. presidential election,…

Virtual Focus Groups and Jury Research

Virtual Focus Groups Benefits

Spotlight on Virtual Focus Groups and Jury Research Focus groups can be extremely helpful in gaining potential juror reactions to an array of aspects of a case. While a small research group cannot ‘predict’ a certain verdict in your case, it will be invaluable in helping determine which values, themes, hot buttons and sensibilities will…

Big Data and Predictive Modeling in Jury Selection

Big data companies have been collecting and mining public and quasi-public information about consumer, financial, health, political, and personal interests of most Americans for years. Data mining and predictive modeling provides a scientific process that leverages the statistical analysis of known demographic groups to provide reliable predictions as to how representative sections of the population…