Juries play a critical role in the justice system, tasked with making decisions that have life-changing consequences for the accused, victims, and their families. The ideal jury should be composed of individuals who are impartial and unbiased in their decision-making. However, the reality is that group decision-making in the jury room is a complex process, […]
If you’re planning a mock jury/ focus group big data research study, the first thing you need to do is sit down and prepare a “case summary” for each of your four or six key issues that will be addressed in the focus group. In today’s podcast, Russell Nicolet and I take a look at […]
As previously discussed online focus groups can play a major role in whether or not you will win your case. Of course, attorney skill and the strength of a case are of great importance, focus groups can help drive new attorneys and even weak cases to a win if used correctly. Focus groups, both quantitative and […]
Big Data doesn’t always mean smart data.
Every law student learns about Batson v. Kentucky, the landmark 1986 U.S. Supreme Court case that held that a prosecutor cannot strike potential jurors based on race in a criminal trial. That principle was later extended to civil litigation, with the Supreme Court saying in Edmondson v. Leesville Concrete Company that racially discriminatory criteria may […]
Jurors’ Perceptions of the Jury Selection Process and Why It Matters The most experienced attorneys know that jury selection can make or break your case. It does not matter how much you prepare for the trial or how great your evidence may be, you can still lose a case simply because a single juror manipulated […]
Focus groups are a valuable tool in trial law to learn how citizens in a particular venue perceive a civil lawsuit. Focus groups provide valuable information on the strengths and weaknesses of arguments presented by both the Plaintiff’s and Defendant’s perspectives, perceptions of liability, and range of awards. Traditional focus groups, which provide both qualitative […]
Focus groups are a powerful method used in law to get a better understanding of how a sample of the public will view a specific case. Focus groups can provide attorneys with invaluable qualitative data regarding the strengths and weaknesses of both sides’ arguments as well as possible ranges for compensation. The typical law focus […]
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