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Focus Group Samples Are Not All Created Equal

As previously discussed online focus groups can play a major role in whether or not you will win your case. Of course, attorney skill and the strength of a case are of great importance, focus groups can help drive new attorneys and even weak cases to a win if used...

Types of Focus Groups and Their Purpose

Focus groups are a valuable tool in trial law to learn how citizens in a particular venue perceive a civil lawsuit. Focus groups provide valuable information on the strengths and weaknesses of arguments presented by both the Plaintiff’s and Defendant’s perspectives,...