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Jury Analyst Blogs

What makes a good Case Summary

If you’re planning a mock jury/ focus group big data research study, the first thing you need to do is sit down and prepare a “case summary” for each of your four or six key issues that will be addressed in the focus group. In today’s podcast,...

Focus Group Samples Are Not All Created Equal

As previously discussed online focus groups can play a major role in whether or not you will win your case. Of course, attorney skill and the strength of a case are of great importance, focus groups can help drive new attorneys and even weak cases to a win if used...

Big Data Doesn’t Always Mean SMART Data

The Dirty Little Secret Behind “Big Data” These days, no industry can operate without data. With the enormous amounts of data being generated every minute, every second from client logs, business transactions, sales figures, and stakeholders, data is the...

The Impact of Juror Biases

Every law student learns about Batson v. Kentucky, the landmark 1986 U.S. Supreme Court case that held that a prosecutor cannot strike potential jurors based on race in a criminal trial.  That principle was later extended to civil litigation, with the Supreme Court...

Types of Focus Groups and Their Purpose

Focus groups are a valuable tool in trial law to learn how citizens in a particular venue perceive a civil lawsuit. Focus groups provide valuable information on the strengths and weaknesses of arguments presented by both the Plaintiff’s and Defendant’s perspectives,...