Spotlight on Virtual Focus Groups and Jury Research Focus groups can be extremely helpful in gaining potential juror reactions to an array of aspects of a case. While a small research group cannot ‘predict’ a certain verdict in your case, it will be invaluable in helping determine which values, themes, hot buttons and sensibilities will […]
Big Data Potential for Personal Injury Cases Personal injury lawsuits are often prematurely settled for lower awards than they are deserved. The reasons are often monetary: law firms can be limited in pursuing cases due to inability to commit resources when the outcome is uncertain. Add to this, more uncertainty created when lawyers must rely on […]
Plan Your Playbook for Voir Dire and Jury Selection In preparing for voir dire and jury selection it is vitally important that you have a plan. The plan I follow I call my “playbook.” —Robert Eglet Preparing Your Playbook: Initial Steps I prepare a playbook for each and every case. It’s a very specific book I […]
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