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Best Voir Dire Questions

Having the best voir dire questions goes a long way to ensuring higher verdicts. By employing the best voir dire questions, you reward yourself and your client with the most advantageous jury possible. The more advantageous the jury is, the better your chances of...

Types of Focus Groups and Their Purpose

Focus groups are a valuable tool in trial law to learn how citizens in a particular venue perceive a civil lawsuit. Focus groups provide valuable information on the strengths and weaknesses of arguments presented by both the Plaintiff’s and Defendant’s perspectives,...

How Documentary Films Can Change Minds

Political psychology has offered the theory of agenda-setting to explain how the media influences community sentiment (Iyengar & Kinder, 1985). Research shows that in the political domain, media coverage of particular social issues and social problems have made...

Jury Selection via Psychographics

Jury selection via psychographics is a new frontier in trial law. JuryAnalyst is kicking off a series of posts on the importance of weighing psychographics with demographics when selecting a jury. Merriam-Webster defines demographics as “the statistical...