Big Data for Big Decisions


Virtual Focus Group research is definitely making waves in the legal industry and is truly a complement to traditional methods. It’s the natural evolution of pretrial research and it allows you the opportunity to get feedback quickly and test public sentiment on your case before even entering the courtroom. Most jury selection research is based on studies with college students. We sample a diverse cross section of residents in your community/jurisdiction to increase external validity.

Conducting research in a virtual setting saves you time and money. It also provides you with a large and laser-targeted, sample group that better represents your pool of jurors for faster, more accurate results. This ultimately allows you to make better and more informed decisions before heading into trial. Keep reading below for more information on each step of the process.











Discover What Potential Jurors Think Of Your Case

Through discovery, you collect mountains of depositions, documents, and any relevant information that you can find. But what should you be looking for? What information stands out most and is important to the jurors? A hallmark of the American legal system is the principle that there should be as few surprises as possible in the course of a lawsuit. Stop guessing and ask the people!
With community-sentiment styled Virtual Focus Groups, we can help you define the key issues affecting your case, even while you are still in discovery. Learn what key pieces of information the jurors want to know about. Find out exactly how the jurors feel about the information you have obtained so far. With this information at your fingertips, you will be able to cut through the haystack of information and find the needle that can make or break your case! Use the feedback from the community to request the correct information and develop the themes that are most persuasive in your jurisdiction.

Winning Your Case Before It Even Goes to Trial

Our proprietary methodology for success in jury selection, utilizing big data and predictive modeling, was developed using proven strategies of award-winning trial attorneys. In addition to applying data analytics to jury selection and voir dire strategies, we have also developed our own virtual jury service and research platform that offers case winning methodology from pre-litigation research (e.g., assessment of damages and/or case value to research) up to the moment you have a seated jury.

Learn How Jurors Think Before You Ever Meet Them

Once you have found all of the best information and developed winning themes for your case, how do you determine the biases and characteristics of jurors that will derail your case? How do you find the stealth jurors that will throw a wrench in your carefully crafted case themes? What should you be on the lookout for during voir dire? Once again, stop guessing! Through detailed Virtual Focus Groups, we will help uncover experiences, personality characteristics, stereotypes, and implicit biases that jurors are reluctant to divulge in oral voir dire, but influence every decision they make about your case. Obtain a virtual juror pool with an accurate and true-to-life potential juror demographic ratio based on your jurisdiction... we are essentially combining the art of jury selection with behavioral science research in civil jury trials for consumer advocacy. We will show your case to hundreds of these jurors and find out just how they will find, for or against your client, and why.


The Social Impact - Justice for ALL

Our organization has used data analytics and predictive modeling for many years and we find the research interesting and rewarding. We enjoy our role in helping plaintiffs win cases and promoting consumer advocacy.

Together with data from other attorneys we can learn more, achieve better results, and mitigate risks in multiple aspects of a case. For example we provide a more precise assessment of value and/or damages, by analyzing juror sentiment in your case venue.


Define What A Good And Bad Juror Looks Like

You know how the juror pool reacts to your case, now define what makes a good juror. We use machine learning algorithms paired with extensive data points from your detailed Virtual Focus Groups to design detailed Juror Profiles of the types of jurors you will encounter and how they feel about your case themes. Every person is different, but with enough corroborating data points, we can still tell you how they will most likely react. We leverage several predictors including standard demographic data, psychometric data, and behavioral measures to develop specific profiles of the best and worst jurors for your case to improve jury selection. No more relying on gut feelings about a juror.

Jury Analyst’s Collaborative Resource Center

One of our most important aims, and challenges, is to disrupt an age-old industry with a data-driven approach. We have an educational focus and we share data to promote collaborative learning for all. By leveraging the expertise of a diverse team of analyses, we aim to improve the industry one case at a time.

Imagine being able to poll community members right when you need them and reference similar past case data, in real time, to get answers for informed and better decision making in court. We are asking our colleagues in this arena to collaborate with us to create a systematic, data-driven approach to jury selection.

Ask The Right Questions To The Right Jurors

You have the juror profiles, now what? How do you figure out if the juror on the panel is good or bad for your case? You ask the right questions! With our customized SJQ (Supplemental Juror Questionnaire) and Targeted Oral Voir Dire service elements we help define the questions that are critical in your SJQ to match each juror with their detailed profile. Don’t have an SJQ? We also provide tangential questions generated during your focus groups that you can ask in oral Voir Dire to accomplish the same matching to juror profiles. This ensures you connect your potential jurors on the panel to the juror profiles developed from your Virtual Focus Groups.


Focus on ‘What Really Matters’ to Win Your Case

Utilizing behavioral science data and predictive analytics in jury selection is essential for any trial lawyer to be more efficient and effective in Voir Dire and to win more cases for your clients. Jury Analyst not only uses proprietary methodology that uses this data intelligence for successful jury selection, but we also continue to build a data atlas for trial lawyers nationwide to share valuable insights and learn from this data. The aimis to achieve better results and diminish risk especially with high profile, high value cases. The ultimate goal in collaborating and sharing data with other trial attorneys is to help one another win cases.

Apply Everything You Have Learned To Your Jurors

You have discovered all of the information and themes for your case. You have learned what biases and characteristics will have an effect in court. You have defined the best and worst jurors and asked all the right questions to weed them out. Now what do you do with all of this information? How can you take all of this a step further to be absolutely sure you know the jurors sitting on your panel? Take background research to the next level with Individual Juror Research and Ranking. We conduct comprehensive background research on each juror, including demographics, personality characteristics, personal values, beliefs, ideologies and biases, social media activity, work history, voter registration, personal authorship, and many more sources. We then apply the background research, by matching each juror with the corresponding profiles and ranking them with machine learning algorithms. We provide scoring on the risk of each potential juror on your list on a 100 point scale. Our team of data scientists and the social-psych PhDs can assist you in a better understanding of this new information.


Ready To Get Started?

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