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Jury Selection via Psychographics

Jury selection via psychographics is a new frontier in trial law. JuryAnalyst is kicking off a series of posts on the importance of weighing psychographics with demographics when selecting a jury. Merriam-Webster defines demographics as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” It defines psychographics as […]

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Virtual Focus Groups Benefits

Spotlight on Virtual Focus Groups and Jury Research Focus groups can be extremely helpful in gaining potential juror reactions to an array of aspects of a case. While a small research group cannot ‘predict’ a certain verdict in your case, it will be invaluable in helping determine which values, themes, hot buttons and sensibilities will […]

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A Split Second Can Be Your Winning Edge

American Michael Phelps finished in a three-way tie for the silver medal in the 100m butterfly, his last individual race of the Rio Olympic Games. Phelps and two other swimmers were beat to the wall by Joseph Schooling of Singapore, who set a new Olympic record with a time of 50.39. The three silver medalists […]

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Jury Selection Myths

Busting Old World Myths About Jury Selection   Jury selection is the most important part of a trial! If you don’t have a completely fair and impartial jury panel, you may have already lost your case.   The purpose of voir dire and the jury selection process is two-fold:   To facilitate the identification and […]

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Why Jury Selection is CRUCIAL to Winning a Case?

Jury Selection Strategy is Key Trial lawyers all have different ideas as to what wins cases. Some say the key to winning trials is the opening statement, others will tell you it’s the closing argument or the cross-examination of the expert witnesses or the direct examination of your client or cross examination of opposing party. […]

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