Exclusive: Jurors' Unseen Reactions to Your Case Revealed!
Jurisdiction Matching
Accurate and true-to-life potential juror demographic ratios based on your jurisdiction.
Juror Bias
Uncover experiences, stereotypes, and important forms of bias that jurors are reluctant to divulge in oral voir dire.
Reports
We provide you with comprehensive reports which detail responses and real-time statistical results of your virtual focus group.
Larger Sample Sizes
Provide more accurate results, for better, more confident decision-making on behalf of your clients.
Rapid Turnaround
Get your custom questions answered right up until trial time.
Strategic Targeting
Laser-target jurors by specific demographics and behavioral aspects for immediate clarity regarding your theory.
Virtual Focus Groups
Virtual jury research complements traditional methods. Get quick, critical information needed to win more verdicts.
For a quick, 15 minutes case evaluation to find out if there’s a fit, pick a day & time for a call below.
methods. Get quick, critical information needed
to win more verdicts.
For a quick, 15 minute case evaluation to find out
if there’s a fit, pick a day & time for a call below!
FOCUS GROUPS
How it Works
Features
Larger Sample Sizes
Provide more accurate results, for better, more confident decision-making on behalf of your clients.
Rapid Turnaround
Get your custom questions answered right up until trial time.
Strategic Targeting
Laser-target jurors by specific demographics and behavioral aspects for immediate clarity regarding your theory.
Jurisdiction Matching
Accurate and true-to-life potential juror demographic ratios based on your jurisdiction.
Juror Bias
Uncover experiences, stereotypes, and important forms of bias that jurors are reluctant to divulge in oral voir dire.
Reports
We provide you with comprehensive reports which detail responses and real-time statistical results of your virtual focus group.
How it Works
THE EVOLUTION OF JURY RESEARCH
Less Expense,
Better Results
Evolving your traditional jury research methods to a virtual setting will save you time and money, provide you with a laser-targeted, large sample-sized, virtual focus group for faster, more accurate results, and allow you to make better, more informed decisions before going into trial.
Virtual Juror
Recruitment
Jury Analyst’s Virtual Jury Services platform offers a proprietary methodology. Recruiting is done by targeting a cross-section of individuals from the jurisdiction's census and extracting refined voter files via a data hygiene process.
Design Your Own Research
Virtual focus groups can be conducted effectively and you can design and build your own case study research, customize and integrate questions ranging from open-ended to a Likert-type scale. Also video responses can be submitted by both jurors and counsel with accompanied metrics.
How it Works
Customizing the Research
Get quick feedback for any of your upcoming cases from real people in the venue you will try the case. Now you can design and customize your own research to evaluate your case in practically no time. Present facts from your case to a carefully selected pool of “at-home” jurors and gather their opinions to determine the strengths and weaknesses in your case to help you astutely prepare for trial and position yourself for a win.
Gain invaluable information about your case, reveal opinions and insights from real people, in fact, a laser-targeted simulated jury pool in your venue all before you even get to trial. This advanced preparation is a very cost-effective way to prepare yourself like never before. With larger sample sizes of virtual focus groups, you can increase the accuracy of your results and help validate other pre-trial research findings.
How it Works
About Our Virtual Jurors
How We Target and Introduce
Many years of experience in the digital marketing space and a rich team history of working daily with various data brokers means we can leverage our access to billions of records from multiple sources to aggregate our consumer database every year. Raw data is gathered from property owners, voter registration files, utility connects, DMVs, behavioral data, and other sources before being integrated into our platform.
Our base, like the courts, have to represent a fair cross-section of the local census population. We then study the patterns of that court’s venue of jury pool recruiting and match that selection.
To prevent the jury pool from becoming stale, new recruits are continually being added. This eliminates the possibility of the “professional virtual juror” and helps insure legitimacy of your test panel.
By adopting an approach that appeals to civic pride and civic duty, we have been largely successful in minimizing, if not eliminating, the “survey trolls” from our data pools. By targeting more of the “civic-minded” people, we’ve been able to attract both individuals with high and low income levels.
Stacking The Deck
Specific data silos can be drawn from to identify any specific disparity in your game plan. For example, let’s say you want to test against a panel of hard-core conservatives, identifying and using some of our data sources that helped win the past Presidential election could play a valuable role in helping you find the gaps in your next strategy.
Actual Juror List
When a jury list is provided by the courts we can use that list and the details of your Supplemental Jury Questionnaire (SJQ) to create an expanded pool that matches the demographic percentages of your jury pool.
Introducing Jury Simulator
Jury Simulator isn’t Another AI Gimmick
It’s a plaintiff-focused platform built on peer-reviewed behavioral science and a decade of research into how your jurisdictions’ jurors respond to arguments about liability, pain and suffering, and corporate negligence. Skeptical? We were too—until we saw it flag the same subconscious biases in mock trials that human focus groups later confirmed.
For decades, focus groups have been the go-to for gauging reactions. But what if you could layer that process with a tool trained on 10 years of plaintiff-specific venue data, designed to predict not just outcomes, but how jurors will emotionally engage with your client’s story?
Why Plaintiff Attorneys Trust Jury Simulator
Most AI tools are black boxes trained on generic data. Ours isn’t. Jury Simulator’s persona bots are modeled on real plaintiff research and mistrials from your venues. For example:
- A 2024 Royal Society study found GPT-4 predicted complex human behaviors with 89% correlation to real-world outcomes.
- Stanford research showed AI agents trained on interviews replicated individual attitudes with 85% of human self-consistency.
- Ipsos’ PersonaBot demonstrated AI can simulate demographic segments with 85% accuracy when anchored to real data.
These studies validate what we’ve engineered: a tool that mirrors how plaintiff jurors in your backyard weigh “recklessness” in personal injury cases, distrust corporate experts, or penalize insurers for lowball settlements.
How It Works for Plaintiff Cases
Venue-Specific Juror Profiles
Our bots reflect demographic and psychographic trends in your jurisdiction—e.g., Southern urban jurors’ skepticism of pharmaceutical defenses or Midwestern jurors’ empathy for injured laborers.
Narrative Testing
Input your case’s emotional arc (e.g., a mesothelioma victim’s story vs. a corporate cover-up). See how bots react to key themes like “corporate greed” or “permanent disability.”
Bias Detection
The platform flags hidden risks—e.g., a juror’s unconscious belief that “plaintiffs exaggerate pain” or overtrust in “neutral” defense medical exams.
Invitation to Use Jury Simulator
We invite you to run a parallel simulation for your upcoming case:
Input Your Strategy
Test opening statements, key witnesses (e.g., a sympathetic treating physician vs. a defense-hired expert), and damages arguments.
Refine Persuasion
Use the platform’s feedback to sharpen themes that trigger juror anger (e.g., “profit over safety”) or neutralize defense tactics (e.g., “contributory negligence”).
Jury Simulator Leverages 3 Pillars:
- Ipsos PersonaBot (2024): Proves AI can model human segments when trained on rich interview data.
- Lippert et al. (2024): Shows GPT-4 forecasts behavioral outcomes as accurately as human experts.
- Park et al. (2024): Confirms generative agents replicate individual attitudes at 85% human consistency.
This isn’t guesswork—
Client Testimonials
What They're Talking
"We're going to focus group, we're going to do multiple focus groups...and I think the lesson to all the lawyers out there who are watching this even if they have smaller cases, it's worth your while to do some Focus Grouping on your case..."
Robert Eglet & Brian Panish
Virtual Focus Group Research for Speed, Cost Savings, Precise Targeting, and Accuracy.
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