Data-Driven Jury Consulting to Reveal How Jurors See Your Case
Predict Reactions and Gain Insights Before You Decide Your Case Strategy
Venue-Specific Accuracy
True-to-life juror demographics modeled precisely to your trial jurisdiction.
Bias & Attitude
Detection
Reveal hidden experiences and stereotypes jurors won’t share during voir dire.
Data-Rich
Reports
Receive clear, actionable summaries and real-time statistical insights from each focus group.
High-Confidence
Results
Larger, more representative samples deliver statistically reliable insights for case strategy.
Fast
Turnaround
Get responses to your custom case questions in days — even on the eve of trial.
Targeted
Juror Profiling
Pinpoint attitudes by demographic and psychographic traits to validate or refine your case theory.
methods. Get quick, critical information needed
to win more verdicts.
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FOCUS GROUPS
How it Works
THE EVOLUTION OF JURY RESEARCH
Less Expense, Better Results
Evolve your traditional jury research methods with virtual focus groups:
- Save Time & Money: Virtual settings streamline the process, reducing costs.
- Faster, More Accurate Results: Laser-targeted jurors and large sample sizes ensure precision.
- Informed Decisions: Make case strategy decisions earlier, backed by data-driven insights.
Less Expense, Better Results
Evolve your traditional jury research methods with virtual focus groups:
- Save Time & Money: Virtual settings streamline the process, reducing costs.
- Faster, More Accurate Results: Laser-targeted jurors and large sample sizes ensure precision.
- Informed Decisions: Make case strategy decisions earlier, backed by data-driven insights.
Design Your Own Research
Create and customize your virtual focus group research on your case with complete control:
- Custom Question Design: Choose from open-ended questions or Likert-type scales.
- Video Responses: Both jurors and counsel can submit video responses with accompanying metrics.
How it Works
Customizing the Research
Get quick feedback for any of your upcoming cases from real people in the venue you will try the case. Now you can design and customize your own research to evaluate your case in practically no time. Present facts from your case to a carefully selected pool of “at-home” jurors and gather their opinions to determine the strengths and weaknesses in your case to help you astutely prepare for trial and position yourself for a win.
Gain invaluable information about your case, reveal opinions and insights from real people, in fact, a laser-targeted simulated jury pool in your venue all before you even get to trial. This advanced preparation is a very cost-effective way to prepare yourself like never before. With larger sample sizes of virtual focus groups, you can increase the accuracy of your results and help validate other pre-trial research findings.
How it Works
About Our Virtual Jurors
How We Target and Introduce
Many years of experience in the digital marketing space and a rich team history of working daily with various data brokers means we can leverage our access to billions of records from multiple sources to aggregate our consumer database every year. Raw data is gathered from property owners, voter registration files, utility connects, DMVs, behavioral data, and other sources before being integrated into our platform.
Our base, like the courts, have to represent a fair cross-section of the local census population. We then study the patterns of that court’s venue of jury pool recruiting and match that selection.
To prevent the jury pool from becoming stale, new recruits are continually being added. This eliminates the possibility of the “professional virtual juror” and helps insure legitimacy of your test panel.
By adopting an approach that appeals to civic pride and civic duty, we have been largely successful in minimizing, if not eliminating, the “survey trolls” from our data pools. By targeting more of the “civic-minded” people, we’ve been able to attract both individuals with high and low income levels.
Stacking The Deck
Specific data silos can be drawn from to identify any specific disparity in your game plan. For example, let’s say you want to test against a panel of hard-core conservatives, identifying and using some of our data sources that helped win the past Presidential election could play a valuable role in helping you find the gaps in your next strategy.
Actual Juror List
When a jury list is provided by the courts we can use that list and the details of your Supplemental Jury Questionnaire (SJQ) to create an expanded pool that matches the demographic percentages of your jury pool.
Introducing Jury Simulator
Jury Simulator isn’t Another AI Gimmick
It’s a plaintiff-focused platform built on peer-reviewed behavioral science and a decade of research into how your jurisdictions’ jurors respond to arguments about liability, pain and suffering, and corporate negligence. Skeptical? We were too—until we saw it flag the same subconscious biases in mock trials that human focus groups later confirmed.
For decades, focus groups have been the go-to for gauging reactions. But what if you could layer that process with a tool trained on 10 years of plaintiff-specific venue data, designed to predict not just outcomes, but how jurors will emotionally engage with your client’s story?
Why Plaintiff Attorneys Trust Jury Simulator
Most AI tools are black boxes trained on generic data. Ours isn’t. Jury Simulator’s persona bots are modeled on real plaintiff research and mistrials from your venues. For example:
- A 2024 Royal Society study found GPT-4 predicted complex human behaviors with 89% correlation to real-world outcomes.
- Stanford research showed AI agents trained on interviews replicated individual attitudes with 85% of human self-consistency.
- Ipsos’ PersonaBot demonstrated AI can simulate demographic segments with 85% accuracy when anchored to real data.
These studies validate what we’ve engineered: a tool that mirrors how plaintiff jurors in your backyard weigh “recklessness” in personal injury cases, distrust corporate experts, or penalize insurers for lowball settlements.
How It Works for Plaintiff Cases
Venue-Specific Juror Profiles
Our bots reflect demographic and psychographic trends in your jurisdiction—e.g., Southern urban jurors’ skepticism of pharmaceutical defenses or Midwestern jurors’ empathy for injured laborers.
Narrative Testing
Input your case’s emotional arc (e.g., a mesothelioma victim’s story vs. a corporate cover-up). See how bots react to key themes like “corporate greed” or “permanent disability.”
Bias Detection
The platform flags hidden risks—e.g., a juror’s unconscious belief that “plaintiffs exaggerate pain” or overtrust in “neutral” defense medical exams.
Invitation to Use Jury Simulator
We invite you to run a parallel simulation for your upcoming case:
Input Your Strategy
Test opening statements, key witnesses (e.g., a sympathetic treating physician vs. a defense-hired expert), and damages arguments.
Refine Persuasion
Use the platform’s feedback to sharpen themes that trigger juror anger (e.g., “profit over safety”) or neutralize defense tactics (e.g., “contributory negligence”).
Jury Simulator Leverages 3 Pillars:
- Ipsos PersonaBot (2024): Proves AI can model human segments when trained on rich interview data.
- Lippert et al. (2024): Shows GPT-4 forecasts behavioral outcomes as accurately as human experts.
- Park et al. (2024): Confirms generative agents replicate individual attitudes at 85% human consistency.
This isn’t guesswork—
Client Testimonials
What They're Talking
"We're going to focus group, we're going to do multiple focus groups...and I think the lesson to all the lawyers out there who are watching this even if they have smaller cases, it's worth your while to do some Focus Grouping on your case..."
Robert Eglet & Brian Panish
Virtual Focus Group Research for Speed, Cost Savings, Precise Targeting, and Accuracy.
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