Many years of experience in the digital marketing space and a rich team history of working daily with various data brokers means we can leverage our access to billions of records from multiple sources to aggregate our consumer database every year. Raw data is gathered from property owners, voter registration files, utility connects, DMVs, behavioral data, and other sources before being integrated into our platform.

Our base, like the courts, have to represent a fair cross-section of the local census population. We then study the patterns of that court’s venue of jury pool recruiting and match that selection.

To prevent the jury pool from becoming stale, new recruits are continually being added. This eliminates the possibility of the “professional virtual juror” and helps insure legitimacy of your test panel.

By adopting an approach that appeals to civic pride and civic duty, we have been largely successful in minimizing, if not eliminating, the “survey trolls” from our data pools. By targeting more of the “civic-minded” people, we’ve been able to attract both individuals with high and low  income levels.