FG Analyzer Guide - Jury Analyst

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See the Signal

What Did Your Focus Group Reveal?

See how the Focus Group Analyzer turns a focus group transcript into clear insights about what participants believed, questioned, repeated, and what changed their minds.

Somewhere in that transcript may be the comment, reaction, or moment that changed the room. The Focus Group Analyzer finds it, along with the themes, credibility issues, emotional drivers, damages concerns, and friction points that can shape settlement, mediation, and trial preparation.

See how the Analyzer works, what it uncovers, and how the results can help shape trial strategy.

Our Progress

Milestones Achieved

Every one of these numbers started as a transcript someone almost read past.

87,516

Jurors Analyzed

503,425

Virtual Jurors

$14.4+

Billion Recovered

The Hidden Problem

You already have the deliberation on record. You just haven’t found the line yet.

Focus groups create valuable insight, but transcripts often leave trial teams sorting through pages of discussion to find what actually matters. A juror repeats a defense theme. Someone questions the damages number. One person shifts sides, or trusts one witness over another, or reframes the case in language that could change your strategy.

That moment already happened. The question is whether your team saw it.

Strategy Dashboard

Most teams read the transcript. Yours can see the whole room at once.

See the discussion organized around the trial questions that matter. The dashboard helps your team evaluate story strength, juror alignment, witness credibility, emotional drivers, and damages resistance — instead of reading line by line, see where the case is strong, where it’s vulnerable, and what needs to be refined.

What You Learn

Know What Moved Jurors

The Analyzer shows more than what jurors said. It shows what mattered.

If the twelve people in that room could only remember one thing about your case, what would it be?

Use it to identify which story held together, which witnesses gained or lost trust, what emotions drove blame, which damages arguments created resistance, where jurors changed their minds, and which phrases they repeated in their own words. This helps your team refine case themes, witness prep, voir dire, openings, closings, mediation strategy, and damages framing.

Snapshot

Story & Believability

Emotion & Blame

Juror Profiles

Witness Credibility

Mind Changes

Raw Analysis Output

For Plaintiffs

Built for teams who prepare before the verdict does.

The Focus Group Analyzer is useful when your team needs a fast, structured read on how real people are processing the case.

Prepare for mediation or settlement discussions
Test liability and damages themes
Identify weak points in the case story
Evaluate witness credibility issues
Understand juror resistance to damages
Refine voir dire, openings, closings, and witness prep
Compare what jurors repeated versus what lawyers intended

It supports strategy from discovery and focus group review through mediation, settlement and trial preparation.

Get the Sample

See What Your Focus Group Is Really Telling You

Your focus group transcript already shows what jurors believe, where they hesitate, and what could change the outcome. Download the Focus Group Analyzer Guide to see how those insights can help shape trial strategy.

See how Jury Analyst turns focus group discussion into case intelligence your team can use.

Watch It In Action

Want to See the Focus Group Analyzer in Action?

The Guide shows you how the dashboard works. Once your team sees a real transcript organized this way, going back to reading it line by line stops making sense.
If you’d like a personalized walkthrough and see how it applies to your cases, we’re happy to help.

Schedule a live demo
or
Contact our team with your questions.

On the call, you can upload a focus group transcript from a current or past case and see a sample analysis.