Research-Based
What Actually Predicts a Juror’s Verdict Lean?
New research from Jury Analyst shows it is not demographics. It is attitudes, beliefs, and case framing.
Rethink Assumptions
Why It Matters
Many trial teams still rely on age, gender, race, income, education, or party registration when evaluating jurors.
But across 13,844 mock jurors and 125 cases, those factors showed little reliable relationship to verdict lean.
What Predicts
What the Research Found
Jurors leaned more plaintiff when they showed:
- Stronger belief in lawsuits as a legitimate remedy
- Higher empathy
- Greater warmth toward others
Jurors leaned more defense when they showed:
- Tort-reform attitudes
- Strong belief in a “just world”
- More conservative ideology
Beyond Demographics
The Bigger Takeaway
Voir dire can help reduce risk.
But the case itself still matters most: how responsibility is framed, how injury is presented, and how the story is tested before trial.
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