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Turn Focus Group Transcripts Into Trial Strategy

Upload the transcript. See what jurors believed, doubted, blamed, repeated, and changed their minds about.

 

Focus Group Analyzer turns raw deliberation transcripts into a structured strategy dashboard for plaintiff trial teams. Quickly review the themes, credibility issues, emotional drivers, damages concerns, and friction points that can shape settlement, mediation, and trial preparation.

The Hidden Problem

Your Transcript Has Answers. They’re Just Buried

Focus groups create valuable insight, but transcripts often leave trial teams with too much to sort through.

Important moments can get lost in the noise: a juror repeats a defense theme, questions the damages number, shifts sides, trusts one witness over another, or reframes the case in language that could change the strategy. The Analyzer helps surface those moments fast.

Strategy Dashboard

From Raw Comments to Case Intelligence

See the discussion organized around the trial questions that matter.

The dashboard helps your team evaluate story strength, juror alignment, witness credibility, emotional drivers, damages resistance, and theme resonance. Instead of reading line by line, your team can see where the case is strong, where it is vulnerable, and what needs to be refined.

Story believability

Emotional drivers

Juror profiles

Witness credibility

Damages anchors

What You Learn

Know What Moved Jurors

The Analyzer shows more than what jurors said. It shows what mattered.

Use it to identify which story held together, which witnesses gained or lost trust, what emotions drove blame, which damages arguments created resistance, where jurors changed their minds, and which phrases they repeated in their own words.

This helps your team refine case themes, witness prep, voir dire, openings, closings, mediation strategy, and damages framing.

Trial Consultants

For Plaintiffs

Built for the Full Case Strategy Lifecycle

The Focus Group Analyzer is useful when your team needs a fast, structured read on how real people are processing the case.

It supports strategy from discovery and focus group review through mediation, settlement, and trial preparation.

Get the Sample

See What Your Focus Group Is Really Telling You

Request a sample analysis and see how quickly a transcript becomes usable trial strategy.

Your focus group transcript may already show what jurors believe, where they hesitate, and what could change the outcome. Focus Group Analyzer helps you find it before the next major case decision.

    Our Progress

    Milestones Achieved

    87,516

    Jurors Analyzed

    503,425

    Virtual Jurors

    $14.4+

    Billion Recovered

    We are the only....

    Jury-eligible sample group provider in your geography.

    Start today!