Asynchronous Live Focus Groups

An async focus group is a live online focus group that enables participants to interact with each other and respond to a behavioral scientist moderator in a written format, at their convenience. This method is purely qualitative, focusing on exploring and understanding the characteristics, meanings, and experiences of subjects through detailed investigation. Like traditional in-person focus groups, async focus groups gather rich information through participants’ written responses, which are comparable in quality and can be analyzed immediately without transcription. This approach leverages typical live techniques such as interviews and observations to uncover deep insights into participants’ motivations and opinions, demonstrating how async focus groups are an effective qualitative method.