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Best Voir Dire Questions

Having the best voir dire questions goes a long way to ensuring higher verdicts. By employing the best voir dire questions, you reward yourself and your client with the most advantageous jury possible. The more advantageous the jury is, the better your chances of winning larger awards will be. That’s why jury selection is so […]

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Types of Focus Groups and Their Purpose

Focus groups are a valuable tool in trial law to learn how citizens in a particular venue perceive a civil lawsuit. Focus groups provide valuable information on the strengths and weaknesses of arguments presented by both the Plaintiff’s and Defendant’s perspectives, perceptions of liability, and range of awards. Traditional focus groups, which provide both qualitative […]

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How Documentary Films Can Change Minds

Political psychology has offered the theory of agenda-setting to explain how the media influences community sentiment (Iyengar & Kinder, 1985). Research shows that in the political domain, media coverage of particular social issues and social problems have made viewers think the issues are more important than issues that have been neglected by the media. Media […]

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Jury Selection via Psychographics

Jury selection via psychographics is a new frontier in trial law. JuryAnalyst is kicking off a series of posts on the importance of weighing psychographics with demographics when selecting a jury. Merriam-Webster defines demographics as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” It defines psychographics as […]

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2020 Plaintiff Trends to Watch

It’s time for our 2020 plaintiff trends to watch according to renowned trial attorney Brian Panish. plaintiff-trends To kick-start the new year and decade, the team at Jury Analyst sat down with Brian Panish, host of our podcast Get in the Game, to answer some listener questions. Brian is one of the country’s leading trial […]

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