Virtual Focus Groups and Jury Research

Virtual Focus Groups Benefits

Spotlight on Virtual Focus Groups and Jury Research Focus groups can be extremely helpful in gaining potential juror reactions to an array of aspects of a case. While a small research group cannot ‘predict’ a certain verdict in your case, it will be invaluable in helping determine which values, themes, hot buttons and sensibilities will…

Big Data and Predictive Modeling in Jury Selection

Big data companies have been collecting and mining public and quasi-public information about consumer, financial, health, political, and personal interests of most Americans for years. Data mining and predictive modeling provides a scientific process that leverages the statistical analysis of known demographic groups to provide reliable predictions as to how representative sections of the population…